Category: Uncategorized

  • Choosing the Right Sales Partner

    You have your product (maybe not quite ready to go but close) and you’re looking to take it to market.  Chances are,  you’re now looking to find distributors or strategic partners to help you do that.  Good – selling is HARD and selling a new product is even harder; a…

  • MVP – friend or foe in medtech?

    Principle of MVP The concept of MVP – or minimally viable product – has been around for decades; first introduced by Eric Reis, of Lean Startup fame, it describes the set of features and minimal performance that are required to take a product to market.  This allows a product to…

  • Working with a consultant

    Bringing in a consultant can be daunting.  It can conjure up a sense of failure when a problem can’t be fixed with existing resources or lead to a feeling of loss of control when significant projects are out-sourced.   So, if it comes with all that baggage, why work with…